In a major announcement, U.S. Soccer updated its iconic Crest logo, a change they kept secret for months. Behind the scenes, New Era Cap was working with U.S. Soccer's design team to incorporate the new logo into a full collection of headwear.
We worked with both New Era and U.S. Soccer to create this video announcing the collection, featuring the voices and images of the designers who worked on it, looks at the new caps, and the new logo designed by U.S. Soccer. We were thrilled to be provided with awesome footage of soccer fans by the team at U.S. Soccer and made it a central part of this video.
Cumbo, Inc. produced this spot from start to finish, including all aspects of production logistics and management, video direction and post-production.
CLIENT:
New Era Cap Co., Inc.
DIRECTOR:
Peter Cumbo
CREATIVE DIRECTOR:
John Long
DIRECTOR OF PHOTOGRAPHY:
Christopher Santucci
MOTION GRAPHICS:
John Long
EDITOR:
Ryan Fleet
John Long
New Era Cap Co., Inc.
DIRECTOR:
Peter Cumbo
CREATIVE DIRECTOR:
John Long
DIRECTOR OF PHOTOGRAPHY:
Christopher Santucci
MOTION GRAPHICS:
John Long
EDITOR:
Ryan Fleet
John Long
